Project Overview

Bright colors, bold branding, and summer sunshine made Poppi the perfect subject for this self-directed product photography project. Inspired by the brand's playful personality, I created a beach-inspired concept that highlights the refreshing feel of the drink through clean compositions, vibrant color, and natural light.

The goal was to create commercial-style imagery that feels ready for social media, advertising campaigns, and lifestyle marketing while continuing to develop my skills in product photography and creative brand storytelling.

Creative Brief

• Client: Poppi (Spec Project)

• Project Type: Lifestyle Product Photography

• Objective: Create a summer-inspired campaign highlighting the refreshing nature of Poppi.

• Audience: Gen Z and Millennial consumers

• Deliverables: Social media imagery, website hero images, digital advertising assets

• Location: Beach

• Lighting: Natural sunlight

• Role: Creative Direction, Styling, Photography, Editing